Our Vision is to be the eyecare industry’s most effective online marketing and education media network. iPORT Media provides targeted content that can be customized by eye care professionals, and can be shown in patient reception areas, exam rooms, and on practice’s websites. It provides value to four key stakeholders:
- Eye care professionals
- Eye care patients
- Eye care advertisers who reach their target audience at the point of service
- General advertisers seeking to reach our valuable demographic
Since a small amount of screen time on the iPORT Optical Network is offered to advertisers, optical product companies share the cost of iPORT, making it very affordable for the eye care practice. By continuing to expand the scope of operations, iPORT will continue to increase revenue and provide an attractive return to shareholders.