Custom Content

Customization is easy with iPORT. By customizing your playlist with features that may include your practice’s logos and photos, iPORT enables a practice to market directly to its patients. iPORT offers the practice an extremely efficient and flexible marketing solution. Messaging and customization can be changed as often as you like and are completely in the control of the practice.

Our customization tools allow a doctor to add an image and picture to any existing branded spot in our library. Additionally, practices may add scrolling text to the bottom of any video or entire playlist. With these tools a practice may run promotions and specials, introduce new products, and boost the sales of premium products. Finally, doctors can easily have their own videos uploaded into their media hub in an effort to add a personal touch and to further brand the practice.

iPORT Media users report increased sales and customer inquiries when they include practice specific content from the iPORT Media Hub. By customizing the content to reflect your practice’s marketing strategy a practice will maximize the resources that iPORT has to offer. Of course to ensure you’re getting the most out of the system, iPORT offers unlimited free training and tech support.

Example ECP Welcome Message

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Customized End Tag Message

iPORT Content Customization Options Include:

  • Video Playlist templates for individual video or entire playlist with the option of adding images and scrolling text along the bottom (RSS feeds), ie message scrolled along the bottom announcing promotion for a certain type of lens or frame
  • End Tag Promotions to help drive sales of a specific product, ie. a video advertising a brand of eyewear includes a practice-specific promotion at the end which could be used in conjunction with scrolling message
  • Practice branding messaging such as “Welcome to my Practice”, Holiday Messages or “Practice tip of the Month
  • Practice-Specific Information such as Business Hours

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